Claude 5.5: Opus, Sonnet or Haiku? Which size to use at each stage of a brand film
In three weeks, Anthropic released Opus 5.5, Sonnet 5.5 and Haiku 5.5. How to pick the right size for research, scripts, summaries and agents on a brand film.
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Notes on film, AI, marketing, technology, branding and intellectual property. New posts three times a week.
Claude Duet: Anthropic's agent works on its own, but asks permission before acting
On October 21, Anthropic launched Claude Duet, an agent that works without being asked and checks in before sending or paying. What it means for small studios.
Disclosing AI has become part of the brand: what election ads teach us
In the US, only 27% of AI-made election ads told viewers so. What that number teaches brands about transparency, trust and direction in an AI-made film.
Gemini 4 Argon: Google's strongest model went first only to the people who defend systems
Gemini 4 Argon launched on September 30 only for cyber defenders and opened to the public 13 days later. What staged releases change for anyone working with AI.
GPT-6 and Intelligent UI: when a ChatGPT answer becomes a screen
GPT-6 brought Intelligent UI to ChatGPT: charts, buttons and forms inside the answer. What this changes for the people who make and commission brand films.
Kling 4.0 generates 30 seconds in one go. What changes for anyone directing AI film
Kling 4.0 arrived on 15 October with takes of up to 30 seconds, 15 references and 10 keyframes. Why pre-production is back at the centre of the film.
Elon Musk's AI Odyssey has arrived: 7 minutes and a human director in the credits
Musk promised a full Odyssey feature made by Grok and delivered 7 minutes on X. What the episode teaches anyone making or hiring an AI film about directing.